Update: From THR saying WFE is off to to a good start
Overperforming in its opening was Fox 2000’s period circus romance Water for Elephants, which debuted to $17.5 million from 2,817 locations. Based on Sara Gruen’s bestselling book and directed by Francis Lawrence, the film stars Reese Witherspoon, Robert Pattinson and Christoph Waltz.
Water for Elephants drew an A- CinemaScore, and played heavily to adult women. Females made up 70% of the audience, while 70% were over the age of 25. The film’s successful opening is a win for Fox’s marketing team, which targeted fans of the book, as well as playing up the love story.
“It is a great number for an adult film. When a movie shows emotion, that’s what draws you in,” Fox senior vice president of domestic distribution Bert Livingston said. “This really overperformed, and will have great legs.”
“Scoring an “A-” CinemaScore was Fox 2000’s Water For Elephants based on Sara Gruen’s best-selling book and written by Richard LaGravenese and directed by Francis Lawrence. Clearly, the classy ad campaign was intriguing for adults who don’t rush out to see films, and for Robert Pattinson’s Twi-hards who do. But this beautifully filmed but searing drama was considered a hard sell.”
1. Rio 3D (Blue Sky Studio/Fox) Week 2 [3,842 Theaters]
Friday $10.7M, Saturday $9.7M, Easter Weekend $26.5M (-32%), Cume $80.9M
2. Madea’s Big Happy Family (Tyler Perry/Lionsgate) NEW [2,288 Theaters]
Friday $10.5M, Saturday $9.2M, Easter Weekend $26M
3. Water For Elephants (Fox 2000/Fox) NEW [2,817 Theaters]
Friday $7M, Saturday $6.8M, Easter Weekend $17.5M